Hyundai Kia Automotive Group’s two carmakers are carving out new images for themselves with new design principles and advanced technologies.
New design philosophy of Hyundai Motor Co., the larger of the group’s two carmakers, began to show in its vehicles with the latest version of the mid-sized sedan Sonata and the compact sport utility vehicle Tucson ix that were launched during the third quarter of last year.
“The underlying theme of Hyundai’s design concept is ‘fluidic sculpture,’ which combines smoothness with strength in organic designs,” a Hyundai official said.
The change in the company’s approach to design first became evident in the Tucson ix that was launched in August last year.
“The Tucson ix reflects the dynamic design of the concept car ix-onic, and by combining the sporty image and modern aesthetics, the design features of the Tucson ix were developed to appeal to young urbanites,” a Hyundai official said.
Hyundai Tucson ix |