The campaign’s main goal is to increase tourist numbers in Korea and provide them with better hospitality and a warm reception.
Tourists who visit Korea during this time can enjoy many benefits such as a tourist coupon service, welcome plan, free shuttle bus service and discount programs for long stays.
Along with the incentives, special events and festivals have been held across the country as part of the campaign. In July, Seoul Grand Sale 2010, one of the biggest shopping festivals in Korea, was held for 54 days. Last month, the Visit Korea Committee organized “Hallyu Dream Festival” in Gyeongju, North Gyeongsang Province, Sept. 10-12. The performance event featured leading Korean entertainers including Kara, 2AM, Super Junior and 2NE1.
Busan International Fireworks Festival has been designated as one of the special events for Visit Korea Years 2010-2012, a campaign designed to increase overseas tourist numbers in Korea. (Courtesy of the Organizing Committee for Busan Culture & Tourism Festival) |