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Galaxy Tab (Yonhap News) |
Samsung’s tagline for promoting its mini portable PC, the Galaxy Tab, was that it “fits inside a man’s suit pocket.”
Size matters, after all, since hardware-wise, Samsung’s edge over Apple’s iPad is that the Tab is smaller and lighter.
Perhaps because it was so stuck on this issue, Samsung’s press event for unveiling the new PCs last week was a male-run show.
Three young men were featured in the promotional musical Samsung aired. One was a photographer, another an office worker and the third was employed at a game company.
For some reason, no women were involved, despite Samsung’s second-favorite tagline, that the Tab is small enough for a woman’s purse.
As the plot unfolds, the three men reminisce about the “girl who got away,” and how she would still be around if they had mobile PCs back in their day.
One actress doubled and tripled as the ex-girlfriends, but her role was limited to either pestering her boyfriend for help on coursework or leaving her boyfriend because he works too much.
Samsung officials said it had not intended to alienate women.
“We wanted to stress that the Tab fits inside the suit pocket, and if a woman is carrying it, it could look a bit bigger than we intended,” one official explained.
But the show’s finale seemed to clinch Samsung’s idea of the target consumer.
Out of more than a dozen celebrities or other famous people who complimented the Galaxy Tab, just two were women despite the growing number of females on the local corporate scene.
The men ranged from respected scholars and race car drivers to CEOs and journalists, while the two women were a singer and a gamer.
The one-sided performance aside, both Samsung officials and industry watchers expect Samsung to sell up to 1 million Galaxy Tabs by the end of this year.
The Tab is powered by the 2.2 Android operation system, making it capable of supporting Adobe Flash and giving it broad access to applications.
The PC also has two cameras a rear-facing 3.2-megapixel camera and a front-facing 1.3-megapixel camera.
Up to seven hours of video playback will be possible.
The Galaxy Tab is expected to hit stores today, priced at around 300,000 won ($270) for consumers purchasing with SK Telecom, the official carrier for the Tab