Global software giant Microsoft is striving to gain ground in the vastly expanding market of smartphone operating system, currently dominated by Apple’s iOS and Google’s Android.
Microsoft rolled out the first series of its new Windows Phone 7 coming in nine different kinds on a completely new operating system at a press event held in New York on Monday.
“Microsoft and its partners have worked together closely to create a different kind of phone and experience one that makes everyday tasks faster by doing them in fewer steps and providing timely information in a ‘glance and go’ format,” said Microsoft’s chief executive officer Steve Ballmer.
This comes after Samsung’s Windows-powered Omnia series, initially introduced in late 2008, missed an opportunity in Korea to win over smartphone users.
The number of local smartphone users has escalated since then, with the debut of Apple’s iPhone and Samsung Electronics’ Galaxy series.
Equipped with a new user interface, people owning a Windows Phone 7 could spend less time trying to find the information they want.
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