2010년 4월 12일 월요일

Doosan Uses Global Crisis as Chance to Get Ahead

The global economy is struggling, with Korea Inc. not exempt from its effects.


Korean firms are doing what they can to keep afloat but Doosan Group is trying to get ahead of the pack.

The conglomerate, focused on heavy industry, has preemptively been engaged in boosting its liquidity even before the full brunt of the global economic meltdown came Korea's way.

After initial difficulty that in the summer months forced the group to pump $1 billion into units which last year borrowed heavily to take over companies of U.S.-based Ingersoll Rand, it appears to be standing on firmer ground.

"It is highly unlikely Doosan Group will see a serious liquidity problem," research firm UBS said in a memo to clients. Shares of Doosan Group rose 3.65 percent to end 70,900 won on Korea's main bourse, last week.



Liquidity Is Everything



Big corporations are trying to secure liquidity, seeing tougher times ahead.



Doosan's efforts to lower debts and boost liquidity have been well under way.



A month ago, Doosan said it will sell 100 percent of its packaging business unit to a private equity fund, MBK Partners, for 400 billion won by the end of this year, to solidify its financial structure.


Doosan said it will be able to settle 199.2 billion won in debt and secure 200.8 billion won in cash from the deal to sell Techpack ― Korea's No. 1 packaging company by market share.

"We are still positive about Doosan Group. It has already sold its packaging unit and is forecast to continue restructuring efforts to lower leverage by selling non-core assets," Citi Group said in a research finding.

"Yes, we are positive about the decision. Doosan's debt ratio will lower to 46 percent, while its net borrowings are expected to decrease 482.4 billion won from 882.4 billion won," Hyundai Securities said, adding the brokerage is maintaining a "positive outlook" for the group.

As another "consistent" move for a better corporate financial structure, Doosan now plans to separate its defense business operations and make them an independent entity by the end of 2008.

Doosan officials say the "Doosan DST," which will have an initial capital of 396.9 billion won with debts of 146.3 billion won, will only focus on the defense sector, to manufacture armored vehicles and other weapons systems.

But industry officials and even Doosan insiders say the very recent decision is a pre-emptive measure for the group to spur its ongoing restructuring efforts for more cash.

"As far as I know, Doosan Infracore ― the group's heavy equipment unit ― will completely drop the defense business within the first half of next year. Doosan will secure a maximum of 600 billion won by selling the defense unit," a high-ranking industry source told The Korea Times.

"Deciding to sell a business unit can be one of the hardest decisions chief executives have to make. Some cannot bring themselves to wield the axe. But a growing body of evidence suggests that smart sellers can earn impressive returns," another industry source said, citing Doosan's Ingersoll timing was good.

Meanwhile, Doosan Infracore is known to have sold 22 percent of its stake in Korea Aerospace Industries and properties in Incheon, Gyeonggi Province for similar purposes. Doosan Engine, an unlisted unit of Doosan Heavy, is reviewing the possibility of selling its 10.15 percent share in STX.

"Our top priority is to strengthen investors' confidence. Some are painting a negative picture of our Bobcat business. But such worries are rather exaggerated," spokesman Shin Dong-gyu said.

Analysts say the restructuring efforts have well echoed previous promises, after the group gave up its bid for a stake in Daewoo Shipbuilding & Marine Engineering.

"Our decision not to bid for Daewoo Shipbuilding has freed us to spend money to improve debt-equity ratios at overseas units," according to Shin.

Hanwha Group, selected as preferred negotiator, which has seen stocks tumble as markets fear that their buyout plan comes at a time when lenders tighten their purse strings, making the firm raise a bigger portion of funding.

But concerns are still high over the future of its Bobcat business.

Analysts say signs of deterioration of machinery demand in the U.S. and Europe and a weakening local currency hit by the global economic slowdown will burden the group and Infracore.

In the third quarter, Doosan Infracore reported a net loss of 43 billion won, as a weaker won inflated its financial burden on overseas debts. In the previous quarter, the company reported a net profit of 47.2 billion won.

Another spokesman Jeong Kyong-O said Korea's won has dropped nearly 30 percent this year against the greenback, inflating the book value of Doosan Infracore's dollar-denominated debt in local currency terms.

"We will push very intensive restructuring measures for our Bobcat business as planned," Jeong said.

According to Doosan officials, the group is pursuing restructuring of more than 70 Bobcat construction vehicle factories around the world to improve labor productivity and cut fixed costs.

Its global restructuring is expected to help raise Bobcat's sales by $110 million to $150 million.

Doosan Holdings Europe and Doosan Infracore International had borrowed $2.9 billion to fund a $4.9 billion purchase last year of Ingersoll Rand's three business units ― Bobcat, Ingersoll Rand Utility Equipment and Ingersoll Rand Attachments.

The deal still is the biggest overseas acquisition by a Korean firm.


Holding Company System

Doosan Group is on the right track to transform to a holding company system ― another key catalyst for Doosan for greater investors' trust.

Doosan officials say dropping its packaging business has also been in line with efforts to transform to a holding company system.

"Investors are also concerned with the group's management structure. We are easing worries over management by departing from the group's control structure, based on a cross-shareholding scheme," Shin said.

Doosan announced a plan for a holding company system in January 2006.

For measures, the group separated its magazine and printing businesses, while it spun off bio-related business in December last year. In November 2006, Doosan dropped its "Kimchi" business.

The cross-shareholding system in South Korea has been accused of being the main means used by "chaebol" owners to exercise control over entire conglomerates despite their small interests.

Under the system, subsidiaries' trouble often has an adverse effect on other subsidiaries and makes them vulnerable to hostile takeovers.

It has also been cited as a major factor for the under-valuation of South Korean companies.

Doosan was fined by the nation's anti-trust watchdog in 2007 as the group's two subsidiaries ― Doosan Industrial Development and Doosan Heavy & Construction ― unfairly supported other units in the group, including the consulting arm Neoplux, by paying higher purchase prices.

The two subsidiaries were also found to have paid interest on loans taken out by other units on behalf of them.
Concentration

As well as restructuring for increased corporate transparency and to soothe investors' worries over the future of the group, Doosan plans to continue its leadership in the construction equipment sector with the biggest research center in Korea.

Last week, Doosan Infracore completed a 13 billion won machine tools research center to secure a bridgehead in the machine tools market when the economy recovers.

It also said it is targeting 2.2 trillion in annual machine tools sales by 2012. Doosan Infracore ― the world's No. 7 construction equipment maker by sales ― expects to achieve this year's machine tools sales target of 1.089 trillion won, up 18 percent from a year ago.

Infracore, which earns more than 40 percent of its total sales in construction equipment, also produces forklifts, excavators, engines and defense products such as armored vehicles and antiaircraft guns.

Doosan Heavy Industries & Construction owns 39 percent of Infracore.

"We are on a bumpy road for the time being. But our shown and ongoing consistencies towards increased transparency and financial structure will finally work," Shin said.

Samsung Card to Launch in Thailand


Samsung is planning to launch a credit card business in Thailand by setting up a joint venture with a local partner.


It is the first time for Samsung Card, a major credit card service provider in Korea, to expand overseas. The move is in line with the initiative from chairman Lee Kun-hee, who wants to make Samsung’s financial arm as global as its electronics business. Lee recently ended his short retirement from the group’s top position and retained his role as chairman of Samsung Electronics, the group’s flagship firm.

Samsung Card CEO, Choi Doh-seok held meetings with executives of the Thai firm, last week in Seoul, about launching the card business in Thailand, an insider said. “Choi and some other high-ranking executives were present. The atmosphere was very positive,” the source said.

The company’s public relations officials said Monday that it is an ongoing project and there is nothing to confirm, yet.

The source didn’t mention the name of the Thai company, but hinted it could be one of Samsung’s existing partners in the country.

Samsung is one of the most powerful global brands in mobile phones, TVs and shipbuilding. But its financial subsidiaries have focused on the domestic market with few branches outside of Korea.

Thailand is a natural choice to become the base camp of Samsung’s global expansion in the finance sector. The country is one of the largest economies in Southeast Asia, and Samsung has a strong brand name there, especially with its electronics and life insurance businesses.

Currently Samsung Life is operating a joint venture with Saha Pathana Inter-Holding, a major business group in Thailand. The Thai insurance business is believed to be a successful case of localization for the Samsung group.

The Thai joint venture will mark an important milestone in Samsung’s globalization efforts. Late last year, chairman Lee was reported to have reprimanded managers at the group’s financial subsidiaries, asking why they were unable to perform like their sister firms in the manufacturing sector on the global stage.

Samsung entered the credit card business in 1988 but it has no presence outside of Korea, except for a liaison office in New York. The firm’s CEO and vice chairman Choi alluded in his annual speech in January that from this year the firm would push for global expansion.

“When the market is saturated and the competition gets fierce, we need to develop new markets and new growth engines for the next five years or ten years to come,” he said.

Choi was formerly the CFO of Samsung Electronics. As one of the core executive members of the entire group, he was transferred to the credit card subsidiary early in 2009.

Samsung Card recorded 2.7 trillion won in revenues last year, down from 2.9 trillion won in 2008. But its net profit more than doubled to 603.8 billion from 257.7 billion

2010년 4월 8일 목요일

'Samsung not strong enough to ignore Japan'

'Samsung not strong enough to ignore Japan'


Lee Kun-hee, chairman of Samsung Electronics, said yesterday that the Korean electronics giant still has much to learn from its Japanese rivals, despite the waning influence of the island’s industrial icons, such as Sony and Toyota -- which were once role models for Koreans firms.


Samsung, once an also-ran to Japanese electronics manufacturers, has overtaken its Japanese rivals in the TV and handset markets for the past few years, and further widened the gap during the latest global economic downturn.

“Samsung has been improving for the past several years, but it has a lot to learn from Japanese companies,” Lee was quoted as saying in a meeting with Hiromasa Yonekura, new chairman of the Japan Business Federation, on Tuesday. Hiromasa, president of Sumitomo Chemical Co., visited Seongjiwon, Lee’s private office at his home in Hannamdong, central Seoul.

He also voiced the need for cooperation between Korea, Japan and China, citing their strength in manufacturing and growth potential.

“I think there are a lot of areas where Korean and Japanese firms can cooperate,” he said.

The private sector needs to take the lead (in the cooperation of the three Northeast Asian countries),” he said.
This is his first official activity since he returned to the helm of Samsung Electronics, the flagship unit of Korea’s top conglomerate Samsung Group, on March 24. He left for Europe yesterday to campaign for Korea’s bid to host the 2014 Winter Olympics in its eastern city of PyeonChang. Lee, a member of the International Olympics Committee, plans to meet other IOC members in Switzerland and Italy, and plans to come back to Korea around the end of April.

Lee received a suspended jail term and a fine of 110 billion won ($98 million) for breach of trust in August. The government granted a special presidential amnesty, saying it hopes Lee would rally support for PyeongChang’s third bid to host the Winter Olympics.

Lee subsequently came back to Samsung Electronics, citing the crisis facing the Korean electronics giant. The massive recalls of Toyota have been a wake-up call for Lee, accelerating his return to Samsung’s top job, a Samsung Group spokesperson said.

The massive recalls of Toyota cars have spurred Samsung Electronics and other affiliates of Samsung Group to examine their global operations to see whether a quality management system is in place, the Samsung spokesperson said.

Chung Ki-yong, president of Samsung Economic Research Institute, also yesterday gave a presentation on “lessons learned from the Toyota crisis, in a weekly meeting of chief executives of Samsung Group affiliates.

One of the major factors for Toyota’s problems is its overseas production. Recognizing this, Samsung Electronics said it has maintained the quality of its handsets made overseas similar to those in Korea, and the company is trying to secure ‘absolute quality’ in areas regarding handset safety.

Some Samsung affiliates have a system in place to enable them to check defects in products made globally in real-time, the spokesperson said

POSCO tops steel industry review

POSCO tops steel industry review

The steelmaker POSCO announced yesterday that it was named the world’s most competitive steelmaker by the leading steel industry analysis organization World Steel Dynamics.


POSCO, the world’s fourth largest steelmaker, said that the World Steel Dynamics’s analysis of 23 categories including technological capabilities and profitability showed the company to be the most competitive among the 32 steelmakers included in the review.

POSCO had maintained the top spot in the review from 2002 until 2004, but has been kept off the spot by Indian and Russian steelmakers until this year.

Samsung 3-D TV sales top 10,000

Samsung 3-D TV sales top 10,000

Samsung Electronics, the world’s top TV maker, said yesterday that it sold more than 10,000 units of its full HD 3-D LED TV in Korea, six weeks after its launch.


Sales of Samsung’s LED TVs reached 8,200 units for the first six weeks of the launch last year.

Samsung cited its technology of converting 2-D content to 3-D as one of the major reasons for the popularity of its 3-D TV models

Hyundai Steel vies for position with new steelworks

Hyundai Steel vies for position with new steelworks

Hyundai Steel, the nation’s second-biggest steelmaker, launched a new integrated steelworks powered by eco-friendly technologies yesterday to meet growing demand for automobiles and construction.


The Hyundai Kia Automotive Group affiliate began work on the 6.23 trillion won ($5.54 billion) plant in Dangjin South Chungcheong Province in October 2006. A blast furnace, the first of the two planned for the plant, was fired up in January.

"Today we are at the site of the new beginning of Korea’s steel industry,” President Lee Myung-bak said at the event.

“Due to the unprecedented financial crisis, many companies held back investment, but Hyundai Steel went ahead with daring investment plans, making today possible.”

The president was among the 2,500 government and industry leaders including Roger Agnelli, chief executive of the Brazilian mining firm Vale, and Alberto Calderon, chief commercial officer of the Australian mining firm BHP Billiton attending the ceremony.

“The Dangjin integrated steelworks was built with the aim of becoming a ‘green steelworks’ equipped with world class eco-friendly facilities and technologies,” Hyundai Kia Automotive Group chairman Chung Mong-koo said at the ceremony.

The Dangjin plant is the world’s first to be equipped with enclosed storage for raw materials to prevent the spread of dust, which is one of the more problematic pollutants associated with steel mills, according to the company.

“With the completion of the plant, Hyundai Kia Automotive Group is able to complete the world’s first ‘resource circulating business structure’ that goes from molten iron to automobiles.”

Under the resource circulating business structure, steel produced at the Dangjin plant will be processed by Hyundai Hysco into cold-rolled products, which will then be used in Hyundai Motor Co. and Kia Motors Corp.’s vehicles.

The steel from scrapped vehicles will then be melted down at Hyundai Steel’s electric blast furnace and used to produce construction materials, which will be used by the group’s construction firm Amco.

The plant currently has an annual production capacity of 4 million metric tons, but the figure will be raised to 8 million tons following the completion of the second blast furnace in November. In addition, the company plans to add another 4 million ton capacity blast furnace to the Dangjin facility at a later date.

Pilot operations of the second blast furnace are scheduled for the final two months of the year, and full operation is set to begin in January 2011.

“Of the 8 million ton output, 6.5 million tons will be used for hot rolling with automobile plates being the main product. The rest will be used to produce thick plates, mainly ship plates,” executive vice president Oh Myung-suk said.

“We have completed developing 104 of the 120 hot-rolled products we plan to develop by 2012. The company will also develop exterior automobile plates by the end of the year.”

He added that the company currently has a 400-person research and development team including personnel from the group’s carmakers, and that the steelmaker is planning to expand research facilities.

The new plant also significantly increases Hyundai Steel’s production capacity, making it one of the world’s top 15 steelmakers in terms of production.

According to the World Steel Association, Hyundai Steel was the world’s 30th largest steelmaker in 2008 with an annual output of 9.9 million metric tons in that year.

Including the company’s 11.5 million ton production capacity from electric blast furnaces, the addition of the second blast furnace will push up Hyundai Steel’s annual production capacity to 19.5 million tons.

“The company is changing from a down stream process to an up stream process. The significant thing is that the company’s profit structure is changing,” said SK Securities Co. analyst Lee Won-jae.

“As you move up stream, the profit margin increases. An electric blast furnace provides between 5 percent and 10 percent profit margin, but what POSCO is doing allows 15 percent to 20 percent profit margins when conditions are good.”

However, Lee said that moving upstream in the steel industry is not without its risks.

“There are some investors who think that the new plant is risky because it is a venture into a new area and the market is concerned about raw material prices.” he said.

“For about 40 years, steel raw material prices were set annually, but now they will be decided in quarters. POSCO is likely to raise prices soon, but the concerns are whether the increase in costs can be reflected sufficiently in product prices and for Hyundai Steel the worries are amplified as the company is new to the market.”

Korea ranks 15th in green efforts among OECD members

Korea ranks 15th in green efforts among OECD members
 The nation’s effort to promote low-carbon and green growth ranked 15th among the members of the Organization for Economic Cooperation and Development, said a report released by a state-run think tank on Thursday.

 The Science and Technology Policy Institute said the findings are based on an evaluation system which calculates the resolve of the government and its systematic support. It also considers setting up of a low carbon paradigm that is accepted by the public.

 The review system, which broadly examines multiple data -- such as policy resolve, a support process and the results of green growth endeavors -- said Korea ranked 14th out of a total of 30 OECD member nations in the input category.

 Germany recorded the highest in this field, followed by Sweden and Australia, it said.

 Involving support – covering the benefits for firms striving for eco-friendly growth -- Seoul was 18th. The country was ranked 17th in terms of output.

 Denmark ranked first in the process evaluation scheme, with Luxembourg finishing at the top on results attained by green growth policies.

 The institute, affiliated with the education and science ministry, said Switzerland scored best among the 30 OECD member countries in the overall evaluation scheme, with Sweden and Denmark making the top five. Germany and France ranked fourth and fifth, respectively. Japan came in eighth and the United States finished 26th.