Broadband, IPTV put SKB back on track

SK Broadband, the fixed-line unit of SK Telecom, is garnering positive reviews among customers for its new telephone and broadband Internet brand, “B,” launched in April. / Korea Times file

The past few years have been tough for SK Broadband, formerly Hanaro Telecom, which has struggled to compete with industry giant KT in fixed-line telephony and broadband Internet services in a quickly-saturating domestic market.

However, the company finally appears to be nearing the end of the tunnel, as it has acquired a growing number of customers for new ``convergence'' services like Internet telephony and Internet protocol television (IPTV). 

These products are becoming a crucial part of SK Broadband's discount packages that offer fixed-line, wireless, broadband and Web-enabled television under a single bill, allowing them to win over customers in markets where KT reigns.