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Generosity is not usually seen as a status symbol. Yet Trendwatching.com has noted how the concept of generosity is gaining importance in society and business, especially among the so-called Generation G.
Consumers have grown weary of the culture of greed and its consequences for the economy. There is an emergence of an online-fuelled culture of individuals that share, give and collaborate. Since it is online, it becomes easier to showcase one's act of generosity.
In the aftermath of the Haiti earthquake, there was an outpouring of sympathy and donations from people all over the world. Hip-hop singer Wyclef Jean used Twitter to urge people to donate to his charity, by sending a text message to a designated number.
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