Fueled by the popularity of recently launched vehicles such as the mid-sized sedan K5 and the compact sport utility vehicle Sportage R, Kia’s share of the monthly domestic market rose to 34.5 percent in May.
Last month’s figure is the second highest recorded since Hyundai acquired controlling shares of the company in 1998. The highest monthly market share for Kia since the takeover was 35 percent recorded in November 2008.
As its market share rises, Kia vehicles are eating into sales of rival models produced by the company’s sister carmaker Hyundai Motor Co.
Last month, Kia’s K7 full sized sedan outsold the Hyundai Grandeur by nearly 1,000 units, while the Sportage R compact sport utility vehicle also outpaced its Hyundai counter part by similar margins.
With the launch of the K5 last month, Hyundai Sonata’s monthly sales figure fell below 10,000 units for the first time since its launch last September.
 |
| Kia Motors Corp.’s K Series vehicles — K5 and K7 — that are leading Kia’s rapid rise in the domestic market. (Kia Motors Corp) |
댓글 없음:
댓글 쓰기