GS Caltex sets philanthropic standards

A teacher gives an art lesson at an elementary school in Yeosu, South Jeolla Province. GS Caltex has been sending native English speakers to schools in small villages as part of its social contribution campaign. / Courtesy of GS Caltex

GS Caltex is one of the few firms that has not lost sight of the importance of human interaction when it comes to successful CSR campaigns for the poor and underprivileged. While its fund is sufficiently substantial ― it promises to spend more than 10 billion won ($8.3 million) each year in CSR activities until 2015 ― its human contribution plays an even bigger part in almost all cases. 

Under the slogan “Beautiful Korea through energy sharing,” the firm’s CSR activities are mostly based on participation from its employees and customers. On May 19, its 43rd anniversary, the firm invited 300 employees and their families, along with 300 disabled children from Seoul, Daejeon and Yeosu, to national parks.