Market for 3D TV needs time to mature

A model wearing special 3D glasses watches a 3D program. The market for 3D televisions needs time to mature in the United States.

US consumers cautious for lack of content, tech glitches

By Kim Yoo-chul
Korea Times correspondent

LOS ANGELES, California ― With the economic recovery progressing, a growing number of American customers are ready to pay more to buy electronics products.

Encouraged by positive signs of strengthening consumer confidence, more shoppers are flocking to electronics stores either to upgrade their hand-held devices or to buy new ones. 

Also among the hot-selling items are liquid crystal display (LCD) televisions with light-emitting diode (LED) backlight.

So far, analysts have been forecasting a greater growth potential in the LED TV segment, as it is quite unclear whether the few premier buyers would be willing to pay to obtain pricier and software imperfect three dimensional (3D) televisions.

LED-backlit LCD televisions are on a smoother course in the U.S. market, the world's biggest consumers of electronics. 

Meanwhile, LED backlighting enhances black levels as well as contrast, making it possible to provide energy efficiency and a longer life for the television.

``We are receiving more customers making inquiries about the details of LED-backlit LCD televisions. We've seen a rapid sale increase in LED TVs and other electronic products that use LED as backlight over the past few months,'' said Cynthia J. Park, an employee at an electronics store near Wilshire Blvd.

Park said a series of promotional campaigns during the Independence Day holiday did pay off and further price cuts are expected.