Promoting Korea everyone’s responsibility

An important aspect of a diplomatic mission in Korea is promotion, promotion and promotion in every sphere.

So it is appreciated when the local and diplomatic communities get together to help Korea’s young but vibrant tourism industry.

One new tool is the Tourism Supporters’ Network which was inaugurated last month.

The network is the brainchild of the Korea Tourism Organization’s CEO Lee Charm. 

The first trip under this new umbrella was to Gangjin in the southwestern part of the country, an area almost unknown to foreigners.

A lot could be said about Gangjin, all good of course, but one important feature that is missing is a brand that will propel the city into the hearts and minds of locals and international tourists alike.

Sure Gangjin is famous for its celadon, sure they make great tea, sure they have beaches, delicious seafood and interesting museums, but that one branding image for the area is missing.