‘Concept Korea II’ to debut in N.Y. Fashion Week

All eyes will be on three up and coming Korean fashion designers for some two hours of the 2011 S/S New York Fashion Week which runs from Sept. 9 to 16. 

Kwak Hyun-joo, designer of Pucca by Kwak Hyun Joo, “Resurrection” designer Lee Joo-young, and designer Lee Jean-youn of Lee Jean Youn will showcase their 2011 S/S collections under the name “Concept Korea Ⅱ” at Lincoln Center at 7 p.m. Sept. 9. Co-hosted by the Culture Ministry and Daegu Metropolitan City Government and co-organized by Korea Creative Content Agency and Korea Research Institute for Fashion Industry to help Korean fashion designers crack into the highly competitive global fashion market, the “Concept Korea” project was initiated last February. 

While “Concept Korea I” featured six Korean designers at a showroom away from the main New York Fashion Week stages, “Concept Korea Ⅱ” is on the official Fashion Week schedule and is expected to fill 1,000 seats. 

In addition to the three designers who will show in September under the category of “New Talent,” five more established designers ― Doho, designer of the brand Doho; Lee Sang-bong, designer of Lie Sang Bong Paris; Jeong Hyuk-seo and Bae Seung-yeon, designers of Steve J & Yoni P and Choi Bum-suk, creative director of General Idea ― will participate in the second part of the “Concept Korea II” project, grouped as “The Talent,” in February.

“The Talent” team will showcase their collections at a Business Showroom, separate from the Fashion Week stages.