SK opens mobile website

In the past, a website was all a company needed to boost its online presence. Now, with the immense popularity of smartphones, companies are scrambling to make their presence felt in the mobile arena.

SK Group has recognized the importance of reaching out to smartphone users and has unveiled a new mobile website in Korea, http://m.sk.co.kr.

The group hopes to meet the demands of the growing number of smartphone-using customers who can access the new website, anytime and anywhere. 

``Opening the mobile website will reach three million smartphone users in this age of speedy information, access and convenience,’’ said Kwon Oh-yong, executive vice president Brand Management office of SK Holdings.