Hollywood celeb Kim Kardashian wears a pink dress, her eyes closed, as she lies in a coffin. Is she dead really? Yes, at least in cyberspace.
She is playing dead in an advertisement to promote an online campaign to raise money for charity on the occasion of World AIDS Day, which fell on Tuesday.
The campaign was launched by Keep A Child Alive, a non-profit program dedicated to providing support to families affected by HIV/AIDS.
The organization was co-founded by musician/actress Alicia Keys and Kardashian, with Lady Gaga, Justin Timberlake and other famous celebs from the world joining the charity campaign. As part of it they will log off social networking sites and not sign back in until $1 million has been collected.
The ad caption reads, “Kim sacrificed her digital life to give real life to millions of others affected by HIV/AIDS in Africa and India. That means no more Facebook or Twitter until we buy her life back. Visit BuyLife.org or text ‘KIM’ to ‘90999’ to buy her life now.”
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