App simulates video calls of fantasy girlfriend for lonely male users
Other ‘obba’ app allows for checking partner‘s location real time
By Ryu Jeong-hyun
Intern reporter
The word “obba” has the literal meaning of a woman or girl’s older brother in Korean.
But it has a special usage: Korean women routinely call their older boyfriends “obba.” And if you are a single man with no girlfriend, “obba” is a word you would really want to hear.
The reality is that there are many Korean men in that woeful state. Furthermore, they are willing to buy iPhone apps that can concoct a fantasy in which they are called “obba” by a beautiful woman, and a couple of app developers have quickly seized on this market.
The app, seductively titled “Obba, It’s Me,” debuted on Nov. 30 for iPhone users in Korea, and on that very day the number of downloads reached a whopping 80,000, climbing to the top slot in the free mobile app category at Apple’s Korean App Store.
Other ‘obba’ app allows for checking partner‘s location real time
By Ryu Jeong-hyun
Intern reporter
The word “obba” has the literal meaning of a woman or girl’s older brother in Korean.
But it has a special usage: Korean women routinely call their older boyfriends “obba.” And if you are a single man with no girlfriend, “obba” is a word you would really want to hear.
The reality is that there are many Korean men in that woeful state. Furthermore, they are willing to buy iPhone apps that can concoct a fantasy in which they are called “obba” by a beautiful woman, and a couple of app developers have quickly seized on this market.
The app, seductively titled “Obba, It’s Me,” debuted on Nov. 30 for iPhone users in Korea, and on that very day the number of downloads reached a whopping 80,000, climbing to the top slot in the free mobile app category at Apple’s Korean App Store.
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| An iPhone app titled "Obba, It’s Me” |
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