Kim keeps hanbok traditional but trendy

The Shilla Seoul hotel has something new at its arcade. But it isn’t western-style haute-couture or designer labels that catch the eye. What grabs your attention are the four big Chinese characters in vermeil red ― Jeon Tong Han Bok ― meaning traditional hanbok boutique.

The shop is run by Kim Young-seok. His bold signature transformation of conventional hanbok is what lures in the visitors.

Unlike exultant designers who have worked industriously for decades, it only took 10 years for Kim to reach the top of his profession. 

He is one of the best known traditional hanbok couturiers, tailoring for the nation’s President, the first lady, and top celebrities. But he is also well respected by industry artisans ― something unusual for such a suddenly successful designer. 

It is his staunch philosophy of hanbok design that makes him respected by so many. For Kim, the two words “tradition” and “modernity” are not contradictory or mutually exclusive. 

He is not afraid of blending his fabric with pastel colors, nor adorning it with European-styled Swarovski jewelry. He pursues constant innovation in hanbok styling, but refrains from violating traditions.