The website is widely regarded as a promising social network venture that has secured a solid user base on the strength of Korean cultural content. Softbank of Japan has already invested in Soompi.com and other investors are lining up amid the outlook that the website will emerge as a key gateway to Asian pop culture for English-speaking audiences.
Soompi.com CEO Joyce Kim, who lives in San Francisco, said in an interview that Hallyu is still in the early stages of growth internationally and the website would help foster its development online as “the central online activity hub for all fans of Hallyu and Asian pop.”
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| Joyce Kim |
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