The driving force behind the explosive growth of Samsung's mobile business over the past 10 years is the diverse, innovative and market-leading handsets and technologies, including its latest Ultra Edition series, and Mobile WiMAX technology. They have reinforced Samsung's position as a design-led, forward-thinking company that heavily invests in research and development to advance into the market and fuel consumer demand for innovative new technologies.
As a result of such efforts, the D500 and D600 models sold 10 million each in global sales. Samsung Mobile is now recognized as one of the most prestigious mobile brands in many countries including France, Britain, Russia and the United States, not to mention its home country South Korea, where it uses the Anycall brand.
It is not only the technology that has made today's Samsung and Anycall. Cleverly planned marketing strategies have also played a big part in the process, and now many of the world's celebrities are working as brand ambassadors for Samsung's mobile phones.
In March, Samsung teamed up with 11-time Grammy-winning singer Beyonce Knowles for its music phones.
``Samsung is thrilled to be working with Beyonce because we share a lot in common _ both of us have a strong passion for music, video and entertainment, and are considered icons in our respective industries,'' said Choi Gee-sung, president of Samsung's Telecommunications Network Business. ``We both aspire to deliver seamless satisfaction, bringing music to life.''
In Germany, it is football star Michael Ballack who promotes Samsung's mobile phones. The company kicked off a TV commercial this month starring Ballack, the captain of the German national football team and an iconic figure on the European sports scene.
``The introduction of Samsung's new Ultra Edition II range is a testament to our strategic focus on the premium segment,'' Choi said. ``In addition, Samsung's vision for the future of mobile technology is increasingly becoming a reality with our successful Mobile WiMAX demonstration, underlining the converged mobile device as the future hub of all communications.''
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