LG XCanvas-When Art Meets Technology

LG Electronics' XCanvas brand has enjoyed an ever-lasting popularity in the large-screen TV market, fending off challenges from formidable local and foreign competitors such as Samsung Electronics and Sony. While focusing on creating well-designed, feature-rich TVs, the company never forgets that technology alone cannot make a big difference _ it needs a brand name that has an impact on consumers.
The XCanvas Quidam and XCanvas Gallery series epitomize LG's brand power.

LG has paid tribute to the Canadian performance group, Cirque du Soleil, by introducing the XCanvas Quidam series that combines both technology and art. The Quidam sets come with a ring-shaped stand and concealed speakers, and sensors that are capable of adjusting the brightness level dynamically without being prompted by a remote.

The Gallery series incorporates wooden frames in two colors _ walnut and ash. LG sells the luxury TV set, priced at 9.9 million won, only on direct orders from consumers.

From the technological aspect, the LG XCanvas full-HD TV range allows viewers to truly feel the sensation through the screen, whether they are watching their favorite TV shows, sports matches or the latest blockbuster. To accompany the first-class technology and picture quality, the range is accented with a wave-inspired design that gives it a simple yet elegant look.

On the back of the growing popularity of the XCanvas _ especially the Time Machine automatic recording models, LG's market share is believed to have risen to more than 50 percent in the large-screen TV market.
With built-in hard disk drive, the Time Machine TVs automatically record the first hour of broadcasting once turned on. It helps people watch missed parts of live TV shows later even if they forget to record it when they leave. It is also capable of recording high-definition broadcasting.

The XCanvas series have also helped LG's design team win several prestigious design awards in the world, such as the Red Dot Award and iF Award.

The wave design at the bottom accentuates the contrast between elegant dynamism and precise geometry. Its LED has become its distinctive icon, its singular decorative element.