 Models pose with Sony Ericsson's new high-end smartphone ― Xperia X10 ― during a photo session ahead of a news conference in downtown Seoul, Thursday. / Courtesy of Sony Ericsson Korea |
Sony Ericsson has just joined the ranks of leading South Korean mobile companies seeking to depose Apple's iconic handset device ― iPhone ― in the world's most wired country.
The head of the venture's South Korean branch said its new high-end smartphone ― Xperia X10 ― that runs on the Google-powered Android mobile platform will help it compete with iPhones and its added enhanced after-sales policies will also appeal to highly-sensitive local consumers.
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